The Oriya Daily “SARBASADHARANA”, a pioneer unit of SLB Media & Entertainment (P) Limited, is today hitting the news stand. We joined our colleagues in the "media evolution." The Indian Newspaper, is consists of media professionals committed in promoting free press, democracy, rule of law, and good governance on the Asian continent and beyond. “SARBASADHARANA”, will serve as an authoritative media outlet, which will feature latest national news and other stories of interest across the globe.

Our paper is a watch dog, not only to the government of the day, but society as a whole. We will expose any form of corruption, injustice and human rights abuses. Going by our official name, we are free to report issues of national interest without malice or ill intention. Stories published by this medium will be objective, balance, up-to-date and to the best interest of our country.

On a final note, we are praying for God's protection, in this new media project, we have for The India and beyond. Count on us for accurate, reliable and up-to-date national & international news. God bless “SARBASADHARANA”and The India. We rest our case.

As an independent media Organisation, "we owe no obligation to any interest group" and will report the news irrespective of who is affected. This paper will never compromise its editorial independence. The launching of the “SARBASADHARANA” "will end the days of censorship and political patronage." We have zero tolerance for "censorship" and whoever tries to influence our editorial decision will woefully fail.

We valued our esteemed readers and as such their opinions on issues of national and sub-regional concern will be published. We must add that this paper will not take responsibility for the opinions of such individuals. They are entitled to their God given rights to free expression and as such their opinions do not represent the position of “SARBASADHARANA”. In as much, as we want to promote free expression, this paper will not condone tribal sentiments, which could lead to a destruction of a country. We are one people and should learn to respect each others opinions.

“SARBASADHARANA”, will also network with independent news organisations committed in defending press freedom on the continent. We firmly believe that, in the absence of "FREE SOCIETY" there will hardly be any meaningful development. This is what obtains in today's India, where people's God given rights and liberties had been hijacked by a number of poverty stricken factors. We shall continue to probe atrocities committed by this administration-be it economical, political or societal. We owe it to our people to expose these criminals hiding in the name of governance.

“SARBASADHARANA”, belongs to Indians and not an individual person. Our readers should not hesitate to criticise us, if you feel that we erred in our reportage of national matters. We are bound to agree and disagree on issues. We cannot be qualified to be called journalists, when we are not ready to be tolerant. Media houses committed to ethical values and standards will never attempt to censor or condemn voices of dissent. We must set positive example for others to follow. In that, we must be opened to criticism.

“SARBASADHARANA” has always sought to be a value-driven daily news paper and the early years were inspired by the spirit of nationalism and social service. These values continue to direct its growth & popularity. The five core values of it underpinning the way we do business are:

• Integrity: We must conduct our business as well as our daily publication fairly, with honesty and transparency. Everything we do must stand the test of public scrutiny and clients’ satisfaction.
• Understanding: We must be caring, show respect compassion and humanity for our colleagues and members around the country and always work for the benefit of our nation.
• Excellence:We must constantly and continually strive to achieve the highest possible standards in our day-to-day work and the different services we provide as of our own or as a third party Distribution Company.
• Unity: We must work cohesively with our colleagues across the whole group and with our clients and partners around the country, building strong and long-standing relationship based on tolerance, understanding and mutual co-operation.
• Responsibility:We must continue to be responsible, sensitive to the team, communities and environments in which we work, always ensuring that what comes from the people goes back to the people many times over.